Lego Ad Campaign

Thinking back to the days of my childhood LEGO definitly was an important part of my world. As I was as child that often played on its own at home, I spent a lot of time creating freaky houses, castles, space stations and starships from a – at that time – very limited set of different LEGO bricks. During the last years, when I saw LEGO sets being provided with more and more special bricks and elements, the number of which has increased to a nearly unmanageable variety today, I got a bit disappointed that the company didn't trust in its greatest strength: to challenge and develope imagination through simplicity.

Today I stumbled upon some images of a new campaign done for LEGO by US-based agency Blattner Brunner. As a fan of LEGO as well as of minimalistic design this nice return to the esteem of the great potencial hidden in these simple toys awakes nostalgic memories in my mind. Maybe I've to dig for the little what's left of my treasure in LEGO bricks in my father's house next time.
(via Design You Trust, Cyana Trend Land)